A t-shirt can start a revolution.

Modig means brave in Swedish.

What does it mean to be brave?

We believe it means standing up for what is good and true, no matter what.

We salute those who have come before us. We advocate for those among us.

We strive to prepare the way for those who will come after us. There is still time to do better, feel better, create better and wear better.

We want our shirts to spread the message quietly, confidently, and courageously.